There have been some complaints leveled about Google's AMP HTML. Basically, the concern is that the format locks the website into Google. You see the way that AMP works is that when a search is done on a mobile device, Google shows the "AMP Page."
The benefit of the AMP page appearing in the search is that Google will deliver the page via their own Content Delivery Network (CDN). And given that the AMP format is designed to be fast anyway, if one clicks on an AMP page on a Google search, the page appears on a mobile device virtually instantaneously. It's pretty incredible to see it in action.
Now, the tricky part is that Google will deliver some AMP news websites in a carousel.
If a user clicks on an item on the news carousel, they can easily switch from article to article by just flicking through the carousel.
This raises the legitimate concern that the user may move off into the Google ecosystem rather than get lost in your website. The only apparent way to somewhat overcome this issue is by making sure that your AMP HTML web page has a menu. At least if the user finds your content somewhat interesting, they may be inclined to check out what else you have to offer.
With that in mind, I previously released an AMP Template that did not have a side menu. Now, here's one with a side menu.
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