/ Search Engine Optimization

Use HTTPS On Your Website To Improve Your Search Ranking

Back in 2014, Google warned:

. . . we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

In the old days, getting an SSL Certificate for a website could get expensive. Even today Symantec is charging $1,000 per year. Now I realize that if your hosting a financial website, you're not going to relying upon a free certificate but for the run-of-the-mill blog, Let's Encrypt is a great free alternative.

This website is secured using an SSL Certificate from Let's Encrypt. Setting it up was relatively easy, and now my website has the little green padlock next to its name in the web address. Let's Encrypt even has an easy tutorial that you can follow.

Don't delay and do it before Google drops you in the rankings because your site is not secure. And if you do add an HTTPS site, don't forget to change the canonical link for your website and to add the HTTPS site to your Google webmaster account.

Have A Question? It's Sympile.